Grunge

Grunge, a word that brings back memories of a wonderful musical era beginning in the mid-1980s and reaching wide popularity by the mid-1990s.

The grunge movement fused elements of alternative rock creating a new musical genre. These sounds contributed at the time to the evolution of the street style, and influenced a new unconventional dress code for people, where less was more and dressing down was acceptable to all social classes.

The 1990s grungy style, has reached a “new born” grunge today, with a slight more glamorous touch to detail. A durable and timeless fashion for people of all generations. This is where the inspiration of our “Grunge” collection comes from, the evolution of styles in time